German Valdivia, an artist born in Cuba and raised in New York City, has over thirty years of experience catering to the discerning luxury client. He entered the realm of luxury fashion by co-founding an upscale ready-to-wear menswear brand in Los Angeles in the early 1990s after a successful run as a make-up artist catering to the likes of Prince, Michael Jackson, Sheila E., Bon Jovi and Aerosmith.
Through his work in menswear under JonValdi, German worked with notable male personalities including Tom Cruise, Will Smith, Nicholas Cage, David Duchovny, Patrick Dempsey, Richard Gere, Antonio Banderas, Michael Douglas, Kevin Bacon, LL Cool J, and Keanu Reeves. Eventually, entering the world of women’s luxury fashion, designs soon found themselves on female personalities such as Halle Berry, Charlize Thereon, Vanessa Williams, Cameron Diaz, Lisa Kudrow and many others. Several design collaborations were also featured in films such as Titanic, X-Men, Charlie’s Angels, Face Off and Magnolia.
With his sister battling breast cancer, German left the West Coast in 1998 to focus on supporting his sister and family. At that time, he also coordinated the company’s entrance into the New York women’s luxury market by collaborating with Bergdorf Goodman on a Modern American Couture design collection. With a blossoming menswear brand and growing couture client base, German was inducted to the Council of Fashion Designers of America (CFDA) in 1999 as one of the founding designers of Jon Valdi.
German assumed creative control of JonValdi in the spring of 2010 and has since catered to a global private client under his own name. German has been designing seasonal collections for individual private clients while pursuing initiatives to expand his offerings of luxury items for both women and men. His designs have been seen in publications such as the New York Times, Style.com, Bloomberg News, Boston Magazine, New York Social Diary, and Bespoke Magazine for the St. Regis as well as television shows such as The Real Housewives of New York City on the Bravo network.
The loft now offers a full array of mens neckwear as well as luxury lifestyle accents such as decorative pillows, antiques and collectibles. With a conscious move away from the over consumption of the fashion industry, the loft has shifted it's focus to producing haute couture and limited edition speciality items.
As with life, German approaches his company with an eye for constant transformation and growth. A visit to his studio will always be a necessity for those seeking an exclusive alternative to the luxury mainstream.